From EGP 749.00

Inspired by El Masryeen, this piece honors the streets that carry our memories. A unisex oversized cotton silhouette where our language becomes a living form through a 3D raised foam phrase....

From EGP 749.00

The Heya Tee honors identity through a unisex, oversized cotton silhouette. Featuring a 3D raised foam phrase and a pink paisley frame, it can be paired with Howa for a shared narrative. A living...

From EGP 749.00

The Howa Tee honors identity through a unisex, oversized cotton silhouette. Featuring a 3D raised foam phrase and a blue paisley frame, it can be paired with Heya for a shared narrative. A living...

From EGP 749.00

The El Youm Ada Ala Kheir Tee honors gratitude through a unisex, oversized cotton silhouette. Featuring a 3D raised foam Arabic phrase, it brings our everyday language to life. Available in Black,...

From EGP 749.00

The Eshha B’Basata Tee honors simplicity through a unisex, oversized cotton silhouette. Featuring a 3D raised foam Arabic phrase framed by an orange paisley border, it brings our language to life....

EGP 449.00

Saada: The Arabic word for happiness. A bright fusion of green paisley textile and stainless steel, designed to bring a sense of joy to the everyday.

EGP 449.00

Tafa’ol: The Arabic word for optimism. A soft lilac paisley textile structured by stainless steel, centering a message of hope and bright outlooks.

EGP 449.00

Tafa’ol: The Arabic word for optimism. A soft lilac paisley textile structured by stainless steel, centering a message of hope and bright outlooks.

EGP 449.00

Deep tones and coastal details. A rich purple paisley textile structured by stainless steel rings and finished with a detailed seashell charm.

EGP 449.00

Saada: The Arabic word for happiness. A bright fusion of reddish pink paisley textile and stainless steel, designed to bring a sense of joy to the everyday.

EGP 449.00

Airy, light, and coastal. Sky-blue paisley textile meets the strength of stainless steel, centered by a signature seashell charm for summer.

EGP 349.00

Make a bold statement with the Bandana Tote. Featuring a vibrant four-panel print and high-contrast "كُن مُختَلِف" typography, this canvas bag blends heritage with modern edge. A durable, classy...

EGP 349.00

A canvas tote with a quiet statement. Reworked bandana graphic in soft layered tones, finished with “أنتَ ما تُحِبّ” personal, sharp, open to interpretation. Everyday use. Strong, simple, intentional.

EGP 199.00

Paisley bandana bracelet tied with metallic accent beads and a hamsa charm. lightweight and adjustable for daily wear.

EGP 199.00

Paisley bandana bracelet tied with metallic accent beads and a hamsa charm. lightweight and adjustable for daily wear.  

EGP 449.00

Paisley bandana necklace tied with silver-tone beads and a tree of life pendant. limited run, once it's gone, it won't restock.    

From EGP 749.00

Wear the city's soul with pride. Featuring bold Arabic calligraphy inside a framed box, this relaxed beige tee captures the iconic phrase "Hona Al Qahera" (This is Cairo). Cut in an oversized fit...

From EGP 799.00

Wear your roots with pride. Part of our Egyptian Heritage Collection, this premium graphic tee pairs a timeless vintage Nile illustration with the powerful statement Om Eldonya to honor an ancient legacy.

EGP 449.00

Saada: A bright fusion of red paisley textile and stainless steel, designed to bring a sense of joy to the everyday. This vibrant crimson sateen necklace features a satin-like glow lightweight and...

From EGP 749.00

Wear your roots with pride. Part of our Egyptian Heritage Collection, this premium graphic tee pairs a timeless vintage Nile illustration with the powerful statement Om Eldonya to honor an ancient legacy.

EGP 449.00

Stay grounded while you reach for your dreams. This vibrant crimson sateen necklace features a satin-like glow and the symbolic Tree of Life, celebrating your continuous, lightweight growth.

EGP 449.00

Celebrate transcendence in total comfort. Radiant in bright sun-yellow sateen, this lightweight necklace features a satin-like shine and a whirling dervish charm, capturing peace in motion.  

EGP 449.00

Embrace the treasures of the shore. Woven from rich, lightweight burgundy sateen fabric with a satin-like luster, this necklace features a beautiful seashell charm to celebrate your inner grace.

EGP 449.00

Find your direction in moments of quiet drift. A serene, sky-blue sateen necklace featuring a detailed starfish charm, capturing the light, satin-like shimmer of the sea within your everyday style.